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Brand Identity

Identity is more than compliance to standards, it is about delivering a brand experience that your audience will grow to trust.

Logo

The logo will be the principal identifier for the brand’s visual identity. It is composed of a mark (embellished letter V or check mark with 3 circles”) and a typographic anchor text. This identity must be used consistently to adhere to the standards set in this manual. Applying the logo as indicated will help leverage the value of the identity, which is the brand’s most important visual reference.

FREE SPACE
There must always be an image-free space surrounding the logo. This space is the minimum area around the logo where no other imagery is allowed. This free space was established to ensure prominence to the logo. The free space is determined in the above graphic by “x” and is half the size of the mark.

EPS 

JPGs

PNG 

Download EPSDownload JPGsDownload PNG

Fonts

Colors

 OMNES LIGHT MUSEO 300
The Survey Rewardz identity uses two main typefaces that compliment each other visually. The marriage of typefaces is composed by a Museo 300(Headers and Titles) and a Omnes Light (Body and Copy). Each typeface contains various weights and styles, all of which are adapted by the brand.

PANTONE 7708

C 100     R 0
M 59      G 84
Y 39       B 112
K 20      #0C657F

PANTONE 3125

C 83     R 0
 0      G 172
Y 21      B 200
K 0      #1BACC6

PANTONE CG 11

C 0       R 84
M 2      G 86
Y 0       B 91
K 68      #55565A

PANTONE 402

C 0       R 158
M 6       G 149
Y 14      B 140
K 31      #9E948B

PANTONE 321

C 100     R 0
M 0        G 137
Y 31       B 150
K 23      #138995

PANTONE 3282

C 100     R 0
M 0        G 130
Y 46       B 123
K 15      #12837B

PANTONE 1375

C 0         R 255
M 40      G 159
Y 90       B 25

K 0        #ff9f19

PANTONE 441

C 6       R 188
M 0      G 199
Y 7       B 196
K 9      #BDC6C4

PANTONE 710

C 0        R 230
M 79      G 63
Y 58       B 82
K 0        #E54054

Primary Colors

Secondary Colors

Tertiary/Accent Colors

PALETTE
A set of bright, saturated tones that contrast against a set of neutrals together compose a versatile and approachable palette

OMNES LIGHT

MUSEO 300

DOWNLOAD FONTDOWNLOAD FONT

Creative

120x60

74x74

728x90

160x600

300x250