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Brand Identity

Identity is more than compliance to standards, it is about delivering a brand experience that your audience will grow to trust.

Logo

The logo will be the principal identifier for the brand’s visual identity. It is composed of a mark (Blue outlined sphere call-out with "X"s and "O"s) and a typographic anchor text. This identity must be used consistently to adhere to the standards set in this manual. Applying the logo as indicated will help leverage the value of the identity, which is the brand’s most important visual reference.

FREE SPACE
There must always be an image-free space surrounding the logo. This space is the minimum area around the logo where no other imagery is allowed. This free space was established to ensure prominence to the logo. The free space is determined in the above graphic by “x” and is half the size of the mark.

EPS 

JPGs

PNG 

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Fonts

Colors

 OMNES LIGHT MUSEO 300
The Your-Surveys identity uses two main typefaces that compliment each other visually. The marriage of typefaces is composed by a Museo 300 (Headers and Titles) and a Omnes Light (Body and Copy). Each typeface contains various weights and styles, all of which are adapted by the brand.

PANTONE 7690

C 71    R 0
M 16    G 118
Y 0       B 169
K 32      #0076a9

PANTONE 360

C 55      R 129
 2      G 190
Y 100    B 65
K 0        #81be41

PANTONE 382

C 29       R 195
M 1        G 214
Y 100     B 0
K 0        #bfd630

PANTONE 298

C 72        R 21
M 16       G 168
Y 0          B 225
K 0          #15a8e1

COOL GRAY 8

C 52       R 128
M 43      G 130
Y 41       B 133
K 6         #808285

Primary Colors

Secondary Colors

PALETTE
A set of bright, saturated tones that contrast against a set of neutrals together compose a versatile and approachable palette

OMNES LIGHT

MUSEO 300

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Creative

120x60

74x74

728x90

120x600

300x250